Connecture, Inc., the leading provider of Web-based sales, service, and process automation solutions to the health insurance industry, has fully integrated Microsoft Dynamics CRM 3.0 with InsureConnect. This health insurance version of Microsoft Dynamics is offered on both a stand-alone basis and as a product extension of InsureConnect, designed to provide a best-in-class, industry-specific sales process automation solution to meet the unique needs of health plans. With the familiar Microsoft Outlook and Office interfaces for contacts, calendars, tasks, and e-mail synchronization, the combined solution with InsureConnect includes quoting, rating, enrollment and installation, underwriting, policy administration, and renewal functionality for all size health plans. This solution also facilitates effective marketing campaign management and the identification of new sales opportunities.
Connecture and Microsoft will be demonstrating InsureConnect and Dynamics CRM at Institute 2007, AHIP’s annual meeting, June 20-22, at the Wynn Las Vegas in Las Vegas, Nevada. Both companies will be showing the capabilities of this health plan automation solution in their booths, Connecture in booth 1131, and Microsoft in booth 716. Registration for an in-person demonstration can be completed at www.connecture.com/register.html.
Connecture and Microsoft recently demonstrated the InsureConnect and Dynamics CRM solution in a Webcast, “CRM and Sales Automation for the Health Insurance Industry – Maximizing Your Health Plan’s Sales and Marketing Opportunities.” The Webcast included a demonstration of how this integrated CRM solution easily identifies new sales opportunities, enhances pipeline management, provides comprehensive reporting, and improves support to increase productivity, profitability, and new business acquisition. The Webcast also highlighted the importance of the right user experience and the right technology as the key to driving CRM success; because successful user adoption, productivity and the right architecture will support long-term business needs and reduce IT executive risks. The Webcast can be viewed at www.connecture.com/crmwebcast.
About Connecture
Connecture is solely focused on delivering integrated Web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales and service process for over 70 health plans and insurers, and its InsureConnect suite of solutions currently supports the sales and servicing of 10 of the 20 largest health plans and insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for small group, large group and individual markets. Connecture offers an end-to-end business process transaction platform consisting of focused modular applications that fully integrate with existing legacy systems. Connecture’s solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and decrease overall operating expenses. For more information, call Megan Moyer at 262.408.3866 or visit the Connecture Web site at www.connecture.com. Connecture has offices at 101 Marietta Street, Suite 1700, Atlanta, GA, and at One Riverwood Place, N17W24222 Riverwood Drive, Suite 330, Waukesha, WI.