Marketing, Sales and Engineering Industry Veteran Joins Company as Key Addition to New Management Team; Unveils New Direction: Social Networking Application – Tubes™ Coming Soon.
Adesso Systems (“Adesso”), a leading provider of application development solutions, announced that Steve Chazin, a 20-year marketing, sales and engineering veteran, has joined the company as its vice president of marketing. Mr. Chazin joins the Company at a critical point – Adesso is preparing to leverage its groundbreaking replication engine to underpin innovative new consumer and ‘prosumer’ applications.
“Steve’s background in marketing with some of the world’s best known consumer brands like Apple and professional brands like Avid Technology, Inc. makes him a great addition to Adesso Systems, “ said John Van Siclen, Adesso’s chief executive officer and president. “In addition, Steve has rich experience helping startups, including Bowstreet, to achieve their broader business objectives, which, in Bowstreet’s case, was a successful acquisition by IBM. This combination of assets makes him the right guy for Adesso at this important stage in our development.”
Adesso has proven its ability to bring the power of its Internet Replication Engine to any application - mobile, office, media, Web, personal or professional, via a growing network of developers and partners. Adesso will continue to provide distribution and synchronization of content within any application and is also providing a sneak peak at an exciting new direction for the firm and its developers.
”Adesso is developing a cool new consumer application on top of its amazing platform called Tubes,” said Steve Chazin. “I came to Adesso because I believe Tubes will do for sharing media what email did for communications, what IM did for conversations and what Google did for search. Tubes will become the way everyone shares music, pictures, videos, office documents – anything – with family, friends and colleagues. Tubes is incredible: 2-way Internet file sharing, social networking and drag and drop community formation all rolled into one. I’m excited about being part of the team that will bring Tubes to market later this year.”
Mr. Chazin has logged more than 20 years in the marketing, sales, engineering and design of creative technology for consumers and professionals. At Avid, he served as director of worldwide strategic and next generation markets where he dramatically grew Avid’s user community, optimized new and viral approaches to strategic markets, and drove product and corporate marketing. At Apple, Mr. Chazin held key marketing, sales and engineering roles, managed the strategic partnership with the Harvard Business School, and rebuilt Apple’s Education marketing efforts, which helped return the company to profitability in the late 90’s. Prior to Apple, Mr. Chazin was a section manager and principle engineer at Raytheon, responsible for the design and fabrication of supersonic missile radar domes. He earned his BA in Physics from Franklin and Marshall College and an MS in Electrical Engineering from Princeton University.
About Adesso Systems
Adesso enables the instant sharing, distribution and synchronization of your entire digital world. Based on its revolutionary Internet Replication Engine, Adesso-powered applications leverage the reach of the network, intelligently replicating data, logic and permissions while simultaneously tapping the power of the desktop. Adesso’s first consumer application, Tubes™ scheduled for launch in December 2006, will use this power to enable the formation of robust file sharing communities with a simple drag and drop. For more information, please visit www.adessosystems.com.